Stepping into Chinese medicine means learning medicine, learning business, learning professional and ethical behavior and, oh yeah, you should probably know something about how the profession actually WORKS!
It can feel overwhelming at times, and even more so if you’re not given a proper introduction. Unfortunately, with all they have to teach, acupuncture schools tend not to be great at giving their students this baseline information. Because of this, I encounter a LOT of acupuncturists who graduate confused, bewildered, and unable to get the information they need to get on stable ground.
There are plenty of post-graduate courses out there about marketing and various aspects of acupuncture practice, but VERY FEW that approach what a new professional needs in a systematic and relatable way.
That’s where this course, Acupuncture Career Foundations, comes in…
By taking this course, you’ll:
- Feel less panic as you consider your future in the profession
- Begin to build a robust framework, using the idea of business systems and with the help of Chinese medicine theory, for whatever business ideas you have
- Have a sense of how to keep yourself organized and productive in the face of a sometimes overwhelming amount of factors to track
- Begin to develop a vision of how your personal life and goals interact with your professional life as an acupuncturist
- Know how to develop a basic business plan that’s actually useful
- Start to intentionally plot out the foundation of your marketing, so you can fill your practice full of qualified patients
Funny, enthusiastic, irreverent, insightful, and roll-up-the-sleeves practical – these are not typical descriptors of a business class. It is certainly not what I expected, particularly given my aversion to the business side of starting an acupuncture clinic. Drawing from many of his teachers and mentors, as well as from his experience running an extremely successful business, he covers a lot of very practical ground, while also emphasizing the need for self-care and deep connection as critical aspects of ones business practice.
There’s too much material to list in the 10 modules that make up the course, but here’s a taste:
Module 1 – Orientation & fundamentals
Central Module Questions : What’s this course all about, and who’s this wild man teaching it? How does the course help prepare you for practice success, and how do the topics feed one another?
Module 2 – Business systems & lifecycles
Central Module Questions : What’s a business system, and how can it help your practice be successful? How do you help all the disparate pieces of an acupuncture practice fit together? Does Chinese medicine theory have anything to say about practice success? What’s the normal lifecycle of an acupuncture practice?
Module 3 – Our professional landscape
Central Module Questions : What IS this profession, really? *Note: US-centric, given my experience. How can I fit into the profession, and is that important? What opportunities for involvement and advancement are out there? What’s the deal with licensure and scope of practice? What’s the basic framework for ethics in this profession and why does that matter?
Module 4 – Self knowledge & discernment
Central Module Questions : Where do YOU as a unique self fit into this ancient profession? How can you use your past jobs, your education and your quirks to make you even MORE successful in practice? What options are actually out there in terms of what types of acupuncture practice work?
Module 5 – Professionalism & self mastery
Central Module Questions : HOW DO YOU KEEP EVERYTHING STRAIGHT when there’s so much information and so much to do? What does “professionalism” mean in the context of contemporary acupuncture practice?
Module 6 – Tools for avoiding overwhelm
Central Module Questions :How can you leverage systems like GTD (Getting Things Done) to help keep some semblance of work-life balance as a practicing acupuncturist or acupuncture student? What sorts of technology is helpful in keeping it all organized, paper, digital and otherwise?
Module 7 – Business planning & evaluation
Central Module Questions : What’s a goal, and why does it matter? How do you write a business plan that really helps? How do you keep yourself on track towards your dreams as you work as an acupuncturist, or while you’re in school?
Module 8 – Business vision, mission & purpose
Central Module Questions : What’s the best way to plant a seed for a practice that resonates with what you want to create in the world? What’s the deal with “business vision” anyway, and how is it helpful? How do you create one and what do you do with it once you’re done?
Module 9 – Values in business & practice
Central Module Questions : How does acupuncture as a Profession approach and embrace medical ethics? How can we use historical approaches to values in contemporary practice? And how do you create a set of business values that help both in the business, but also in marketing?
Module 10 – Acupuncture practice niching
Central Module Questions : As a preview of the work we do inthe second course of this series… Who do you want to work with once you graduate? Does it make sense to “niche” or “specialize” in such a varied and comprehensive medical system? How does that relate to practice marketing and other aspects of acupuncture businesses?
As part of your registration fee of $159 , you will receive:
- 10 modules of constantly updated & enhanced video and audio lessons that are engaging, organized and designed to entertain as well as inform
- Outlines and other support aids to make sure you absorb key points
- Resources to help you extend, test and otherwise enhance your learning, making sure it actually does something for your acupuncture practice
- Access to my Online office hours – group Q&A discussions where you can get your questions answered and interact with other students
- Access to course forums
- Lifetime access to your course, with any future updates
- NCCAOM PDA credits pending (with California, Florida and other organizations to come)
Eric’s teaching is engaging, informative, and incredibly valuable for anyone trying tonavigate the business details of starting, or managing a holistic health practice. He makes even the most overwhelming topics seem doable, and provides you with extensive resources to refer to. He is a supportive instructor who truly cares about helping practitioners succeed. Having the opportunity to learn from him really helped increase my confidence in starting my practice and I am extremely grateful for the opportunity to learn from him.
This course is great for students, practitioners experiencing anxiety in their first couple of years as well as people just starting to think of an acupuncture career. Join me!